We use cookies and other similar technologies (Cookies) to enhance your experience and to provide you with relevant content and ads. By using our website, you are agreeing to the use of Cookies. You can change your settings at any time. Cookie Policy.

Blog: Lyndsay Wise Subscribe to this blog's RSS feed!

Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

So much information exists about business intelligence and technology. Surveys are abundant, sales pitches abound, and organizations are still left with too much information without a good way to sift through information to get valuable insights. A lot of the SMBs I speak to and work with are struggling with similar issues as their enterprise counterparts, but also need the simple questions answered, such as:

  • are we ready for BI?
  • what do we need to do in order to implement a successful BI solution?
  • how do we get past the initial implementation and move towards competitive advantage?

These are just some of the general questions SMBs have when evaluating the potential of BI. WiseAnalytics has put together a survey to help identify what small and mid-sized organizations are doing in relation to their BI projects. How do companies make their decisions, and are they satisfied with their solution provider(s) and actual implementation? Do vendors meet business expectations or are solutions falling short? What are important areas for SMBs when evaluating and expanding their BI use?

And although fairly common questions, WiseAnalytics wants to change things up a bit. Most analyst firms and information about BI online represents what a subset of the industry sees.  For instance, a consultant writes about their experiences or about business pains being faced by members of their client base. Analyst firms develop standardized reports….but nowhere in BI are research and analyst initiatives driven by SMBs and the pains that they identify.

So, when looking at this survey as just another general industry survey (as it partially is!), this survey is also the first step to change the way advisory and analyst services are provided to SMBs. It is no longer enough for SMBs to consume information about trends, vendor viability, or technologies. For SMBs to become successful and use BI as a competitive tool, they (you) need to be a partner in industry research and development by driving research initiatives and information gathering based on the needs of the company and business pains being faced. It is no longer enough to digest reports without having the power to direct those reports. This survey aims at providing the first steps to this change by taking the results to drive BI information based on what SMBs are encountering in the market.

Click here to take the survey*

*In addition, WiseAnalytics will be launching a BI4SMB community with built-in analyst services in fall of 2011. Survey completion entitles you to a free 6 month membership (value $750) and access to the full report. More details to follow shortly.

Posted July 12, 2011 1:58 PM
Permalink | No Comments |