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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

On Friday morning I had a briefing with Endeca to discuss their upcoming release of Latitude 2 that is being announced this week. It seems like the time of year when many new releases are announced with vendors jockeying for positioning within the market. Many are hoping to announce the next best thing to BI. And although there are many interesting developments within mobile, advanced analytics, and big data, the reality is that it takes more than new product enhancements to really make a dent in the market. The problem with product releases is that even when beta tested, it can take several months to really see whether implementations are successful and what companies are actually doing with the solution.

One thing I like about Endeca is that they do BI a little bit different than other solution providers. With their goal being to make business intelligence easier for organizations by combining search and analytics within a single engine. They also act as a complementary offering that can be used as an expansion to other BI infrastructures. As well as providing the traditional data integration and dashboard features, their goal is to empower their users by enabling broader access to data.  And although many solution providers state they do that, their offerings exist within a narrow spectrum in relation to what organizations really need.

In all honesty, it remains to be seen how effective Latitude 2 will become and whether adoption will take off....but they were one of my few briefings lately that provided a different take on BI to the extent that I am interested enough to pay attention.

Posted June 10, 2011 12:56 PM
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