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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

Last week I attended the Sybase Analyst Summit and gained general insight into their product roadmap, general offerings, customer applications, and SAP acquisition goals. Aside from focusing on their CEP solutions enabling rapid application design and their database analytics offerings, a main portion of Sybase customer base and revenue are generated through their mobile applications. One of the first messages delivered at the summit was the continued focus on innovation and development with 13 new mobile patents in the past year.  

The availability of a full-scale BI offering combining the advanced analytics back-end of Sybase with a Business Objects front-end is appealing as Business Objects' focus after the SAP acquisition shifted towards SAP integration and increasing its adoption within SAP's customer base. And although complementary technologies, Sybase does not necessarily provide increased level of competitive advantage within the market place outside of organizations wanting to develop a full spectrum BI solution from a single vendor. Yes, SAP can now take advantage of back-end BI technology that is not dependent on SAP application use. In the long-term it remains to be seen how much this acquisition affects the BI side in terms of BI adoption and expansion beyond the creation of a stronger EIM platform and back-end offering for Business Objects customers. 

For SAP, the key benefit of the Sybase acquisition remains mobility. Sybase's key value outside of analytical databases reamins its ability to provide robust mobile infrastructures and applications that extend business and consumer applications to mobile devices.  As more businesses and consumers look at mobile as their Internet and application access point, more opportunity will exist to integrate SAP applications with Sybase mobile technology. And beyond this is the ability for SAP to increase BI and application market share and penetrate a new market while taking advantage of the expertise of its acquired company. 

Mobile access includes more than the availability of applications on mobile devices and access to information.  Now mobile is providing high levels of interactivity and mobile customers are starting to use their mobile devices as a main way to keep in touch, do their banking, and interact with their business applications. Sybase provided many examples of customers providing mobile applications to customers such as with ClickSoftware, and Harris Interactive. The next phase, however, will be the integration of BI with mobile technology.

Although currently at the beginning phases with mobile BI availability and adoption, Sybase shows the potential for organizations to take this one step further. Instead of having access to a specific level of BI or dashboard deployed on a mobile device, organizations need the ability to move from operations to insight without any roadblocks.  As mobility and the concepts surrounding the unwired enterprise expand towards adoption, mobile applications and analytics will converge to provide BI functionality and insights based on operational data. Although available in the realm of traditional BI (based on a subset of advanced operational BI applications), the benefits of mobility in relation to BI application will continue to broaden within the BI market at large.

Posted May 23, 2011 5:19 AM
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