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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For†more than†seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources†are available in Lyndsay's BeyeNETWORK†Expert†Channel. Be sure to visit today!

Next week Dundas is hosting a Webinar in which I’ll be speaking about “The fundamentals of dashboards and BI”. Obviously a broad topic, but one that is essential when organizations are considering business intelligence and looking at dashboards as a front-end entry point. ¬†Some of what I’ll be discussing is:

  • an overview of the role of dashboards within BI
  • the unique value proposition of dashboards and metrics management
  • a look at the importance of context
  • why the underlying data is important

In a recent discussion with Dundas about some of what we are seeing in the market, it became apparent that we had similar experiences with organizations approaching us with questions related to dashboards in general and wanting to understand the market.  So although many organizations exist that have mature BI infrastructures and that understand the market quite well, others are still trying to differentiate between vendor offerings and understand what solution would best meet their business needs.  Because so many offerings exist, there is no one stop shop in terms of the right fit.  However, understanding the market and the benefits that can be achieved through BI and dashboard use can bring organizations one step closer to enhancing their BI environment, or alternatively selecting the right solution for their company.

Posted February 18, 2011 5:46 PM
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