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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

This week’s BBBT session with JackBe generated some great discussions surrounding the concepts of situational intelligence and dynamic real-time access to data. JackBe’s premise is the concept of providing a real-time intelligence platform to companies.  Coming from the world of Ajax development and providing enterprise mashups, the shift to BI is outside the norm. This is because no data infrastructure exists, with JackBe pushing or pulling data into customized dashboards. Basically, data is assembled so that companies can take information from a data warehouse and a variety of other operational systems so that businesses can ask questions based on what is happening within the organization.

The business benefits include the ability to be more agile in terms of consolidating data to create broader visibility.  This in turn leads to questions being asked about streaming information in real-time. In addition, data dependencies and security do offer some levels of control on data access and development.  The issue within BI relates heavily to the fact that real-time data access does not necessarily lead to better or broader business insights.  Within an intensely structured market place, the ability to create real-time access to BI-related data causes some concern.

Overall, JackBe can differentiate itself from other front-end BI/dashboard players in the market, and for businesses looking at increased awareness in real-time, accessing their free stuff might be a good way to get started.  Just beware of the fact that in order to create value out of information, the consumer needs to understand the context of what they are looking at.

Posted January 28, 2011 7:16 PM
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