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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For†more than†seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources†are available in Lyndsay's BeyeNETWORK†Expert†Channel. Be sure to visit today!

It is so hard to identify a company’s return on investment (ROI) in relation to their BI projects. ¬†Yes, people look at time savings and relate that to cost savings, or look at and compare software and hardware costs with development requirements. ¬†Looking at cost alone is easy. ¬†Unfortunately, when I speak with many companies and ask them about the ROI they have attained through BI use, there is silence. ¬†Because of the qualitative benefits BI provides, it can be fairly difficult to identify the actual bare bones business related benefits and bonuses of business intelligence.

Consequently, Dashboard Insight and WiseAnalytics, in conjunction with Klipfolio, have developed a small survey to look at broader ROI within BI and dashboard use.

Survey Link

Posted October 5, 2010 10:21 PM
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