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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

My focus on the mid-market has caused me to speak with and work with companies looking at business intelligence from a different perspective in relation to the traditional BI landscape.  Mid-market companies may have the same business pains and overall goals, but their resources and internal infrastructures might be different.  In many cases, I've been speaking with a lot of small and mid-sized companies looking at BI for the first time, with initial goals of visualization and data consolidation.  Due to the data requirements, many of these organizations are also looking for a data warehousing infrastructure to manage their information processes across various business units.

Even though many solutions exist and more that are being directly targeted to mid-sized companies, general knowledge about what the mid-market is doing related to data warehousing on a broad scale is limited. To learn more about how mid-market companies are applying data warehousing within their organizations, I have partnered on the following survey (there is a link at the end of the post). The general goal, beyond trends identification, is to discover the benefits being realized by mid-sized businesses as well as the gaps being experienced within current use that can lead to future growth. At this point I don't have any preconceived notions about what the results will be but am anxiously anticipating interesting insights into the data warehousing needs of these organizations.

Click here to take the survey


Posted August 30, 2010 6:44 AM
Permalink | 2 Comments |

2 Comments

Lyndsay, I've gone through the survey I found a strange, subjective and incomplete list of answering options at some of the questions.
Especially when asking for Software/database vendors, there was only a couple named, and no "other" choice. This will give an incorrect view of the reality.

Hi Gertjan,
Thank you for your comment. I am not quite sure what you are referring to as any question with a software/database option does have an other field with many general options to choose from. So, if your experience has been different I would love to speak with you future to get direct examples.
Lyndsay

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