My focus on the mid-market has caused me to speak with and work with companies looking at business intelligence from a different perspective in relation to the traditional BI landscape. Mid-market companies may have the same business pains and overall goals, but their resources and internal infrastructures might be different. In many cases, I've been speaking with a lot of small and mid-sized companies looking at BI for the first time, with initial goals of visualization and data consolidation. Due to the data requirements, many of these organizations are also looking for a data warehousing infrastructure to manage their information processes across various business units.
Even though many solutions exist and more that are being directly targeted to mid-sized companies, general knowledge about what the mid-market is doing related to data warehousing on a broad scale is limited. To learn more about how mid-market companies are applying data warehousing within their organizations, I have partnered on the following survey (there is a link at the end of the post). The general goal, beyond trends identification, is to discover the benefits being realized by mid-sized businesses as well as the gaps being experienced within current use that can lead to future growth. At this point I don't have any preconceived notions about what the results will be but am anxiously anticipating interesting insights into the data warehousing needs of these organizations.
Posted August 30, 2010 6:44 AM
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Lyndsay, I've gone through the survey I found a strange, subjective and incomplete list of answering options at some of the questions.
Especially when asking for Software/database vendors, there was only a couple named, and no "other" choice. This will give an incorrect view of the reality.
Hi Gertjan,
Thank you for your comment. I am not quite sure what you are referring to as any question with a software/database option does have an other field with many general options to choose from. So, if your experience has been different I would love to speak with you future to get direct examples.
Lyndsay