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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

Over the years, ROI calculations have been created by many and adapted within organizations to justify BI project spending, implementation, and expansion. Unfortunately, beyond-

  • Cost savings - as mentioned above and may include hardware/software, licensing, maintenance fees, etc.
  • Time savings - employee production and better decision making
  • Process automation - includes the time saved on report/analytics creation

it can be hard to ascertain qualitative benefits of BI.  Companies feel that they are better able to make decisions based on the increase in information visibility, but attaching this to revenue growth and overall productivity is not always easy. For instance, marketers are constantly trying to identify the success of their marketing campaigns.  This may include defining the correlation between individual campaigns and lead generation or online marketing activities or advertisements and an increase in sales.  Unfortunately, it is not always easy to identify where opportunities are generated and the correlations that exist between marketing initiatives and sales.

The same difficulty exists in identifying ROI for BI.  How do organizations define the extra value they incur through BI adoption and calculate ROI to take into account the additional factors that bring added business value beyond the quantifiable BI benefits?

Please share your BI ROI success stories.


Posted July 13, 2010 9:26 AM
Permalink | 1 Comment |

1 Comment

Organizations need to streamline a tracking mechanism. Incase Enterprise has BICC or similar governance process, proper metrics need to be tracked to measure the effective usage of the information been used in the decision making. These are better measured incase of business processes where it involve customer or product lines, likes cross sell /up sell, etc. – where the application of the information has direct application to business action and it’s benefit is measureable directly.

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