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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For†more than†seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources†are available in Lyndsay's BeyeNETWORK†Expert†Channel. Be sure to visit today!

June 2010 Archives

Over the years BI has gone through revisions in relation to the biggest marketing buzzwords and the push on how organizations should adopt BI Рwhether BI for the masses, self-service BI, operational BI, collaboration, and the like Рall have benefits to organizations but based on actual business requirements, each cannot be applied equally within all companies. In general though, the feeling within the BI market has always been that access to business intelligence is too reliant upon IT and the infrastructure that supports it.  What solution providers are starting to do is create solutions that are business user driven within an environment that can support different forms of interactivity and integrate multiple data forms.

Adding to this is the way solution providers like iWay, Dataflux, Kalido, etc. are building broader platforms to address the issues associated with data management and not just one area of data warehousing or master data management.  By combining areas within the realm of data management, organizations can now address their overarching data issues that affect all initiatives related to customer experience, suppliers, partner networks, performance, and the like. Couple this with BI and end user driven applications and businesses can develop a roadmap for successful data management and visibility initiatives.

Overall, what this means for organizations is that solution providers are moving into the realm of full-service solutions. ¬†Whether through acquisitions such as the Oracles, SAP’s, and IBM’s of the world, or through enhancing market offerings, vendors are starting to develop a more holistic approach to effective business driven decision making and its convergence with data management.¬†¬†As many solution providers offer business user focused applications, the market turns towards the demands of making everything available.¬† This means that the ability to access information from any vantage point is no longer enough.¬† Organizations require the ability to access the information they need when they require it, in any fashion to make informed decisions.¬† Add to this the integration of data management and data governance practices, and businesses can now develop a holistic approach¬† to data management that will help them achieve the TCO and ROI that has so long been elusive within BI environments.


Posted June 30, 2010 12:44 PM
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Over the years BI has gone through revisions in relation to the biggest marketing buzzwords and the push on how organizations should adopt BI - whether BI for the masses, self-service BI, operational BI, collaboration, and the like - all have benefits to organizations but based on actual business requirements, each cannot be applied equally within all companies. In general though, the feeling within the BI market has always been that access to business intelligence is too reliant upon IT and the infrastructure that supports it.  What solution providers are starting to do is create solutions that are business user driven within an environment that can support different forms of interactivity and integrate multiple data forms.

Adding to this is the way solution providers like iWay, Dataflux, Kalido, etc. are building broader platforms to address the issues associated with data management and not just one area of data warehousing or master data management.  By combining areas within the realm of data management, organizations can now address their overarching data issues that affect all initiatives related to customer experience, suppliers, partner networks, performance, and the like. Couple this with BI and end user driven applications and businesses can develop a roadmap for successful data management and visibility initiatives.

Overall, what this means for organizations is that solution providers are moving into the realm of full-service solutions.  Whether through acquisitions such as the Oracles, SAP's, and IBM's of the world, or through enhancing market offerings, vendors are starting to develop a more holistic approach to effective business driven decision making and its convergence with data management.  As many solution providers offer business user focused applications, the market turns towards the demands of making everything available.  This means that the ability to access information from any vantage point is no longer enough.  Organizations require the ability to access the information they need when they require it, in any fashion to make informed decisions.  Add to this the integration of data management and data governance practices, and businesses can now develop a holistic approach  to data management that will help them achieve the TCO and ROI that has so long been elusive within BI environments.


Posted June 30, 2010 6:46 AM
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Earlier this week I attended the MDM Canada Summit in Toronto.  The main conference topics were master data management and data governance with a focus on developing a cohesive view of the customer. One of the interesting points made by Aaron Zornes, Chief Research Officer at the MDM Institute, was that a single view of the customer is incomplete if only coming from structured data sources. Consequently organizations need to capture information stored in CRM records, emails, etc. as well as information identified in transactions.  Even though this seems obvious, certain companies that attended the conference and that are supposedly on the road to MDM are still known (based on the fact they are Canadian service providers - banking, telecom, etc.) as being far from providing their customers with the value added customer service that is associated with successful MDM initiatives.

It seems like organizations' MDM is paved with good intentions but that many businesses are still struggling with how to move to the next level towards integrating data governance through business process and policy integration with master data management initiatives and concepts. As mentioned at the conference, because technology is so advanced and consumers can get what they want when they want it, the way any organization differentiates itself from the pack is through providing more value to customers through the relationships they build and service they provide.  To just compete on price, or to offer extra incentives, may get a customer to initially try a service or product, but will rarely keep them satisfied.  Consequently, successful MDM initiatives, coupled with data governance offers businesses the first step of giving their customers better service and tailoring offerings to individual needs.  The role of unstructured data will only continue to increase as businesses looking to move to the next stage within their MDM lifecycle look at ways to adapt to the needs of their customers in an ever changing market place.


Posted June 16, 2010 5:37 AM
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