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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

This past Friday I had the opportunity to attend my first Boulder BI Brain Trust (BBBT) meeting remotely with Lyzasoft (here's a link to their free trial) as a presenter and was impressed overall. One of the things I really like about Lyzasoft specifically is their focus on social media and BI.  By taking analytics, collaboration, mashups, and the like, and putting it together, it enables BI to be used in a new way. As people start to become more dynamic in their use of computers at work, the need for BI to move from a highly structured analytical environment to something more interactive and fresh is what will differentiate innovative and useful tools/applications, from those that may become stale at some point.

Aside from being more forward looking in their approach to business intelligence overall, I think that Lyzasoft's approach to BI and collaboration provides a view into the next generation of BI and what is needed to move analytics from a tool for super users to one for the masses.

Posted April 13, 2010 3:56 PM
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