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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

Earlier this week I had a briefing with Visual Mining to learn about their new release, NetCharts Performance Dashboards (NCPD) 2.0. Aside from being impressed with their demo, one of the things that I noticed was their focus on the business user. Their key target is mid-market CFOs, but with that comes the realization that in order for dashboards to be successful within mid-sized organizations, they need to be easy to use, to develop, and to customize at the individual user level.   Otherwise they defeat the purpose and can’t provide great business value to business users. In addition, they back their new solution with a risk free money back guarantee.   This means that in addition to providing a dashboard solution that is easy to interact with, they are giving mid-market companies a way to engage in dashboard deployments without the risk inherent in a high cost project with variable returns.

Due to the increase in free software offerings that give companies free access to software, solution providers are starting to develop alternative ways to compete with these free offerings while giving future customers added value.   Mid-market companies are now able to evaluate solutions and deploy dashboards or business intelligence solutions without having to worry about failed projects and wasted budget allocations. Overall, it is interesting to see the increasing focus of dashboard design that targets business users as well as provides dollar value to the overall organization.   This combination will help the role of dashboards expand within the organization both in terms of usage and popularity.

Posted January 26, 2010 4:27 PM
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