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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

August 2009 Archives

I recently finished a research report that will be announced tomorrow.

The goal of the report is to help organizations navigate through the data visualization market and understand the business value of the solutions available.  Instead of the regular end user surveys, 26 vendors participated in a survey to identify high level of features, functions, positioning, key differentiators, etc. Some of the high level goals of the paper are to help organizations:
  • Understand dashboards and how they are applied within organizations.
  • Learn how dashboards fit within the world of business intelligence.
  • Identify the business value of using dashboards.
  • Identify the types of solutions available (and the main players).
  • See how these solutions differ from one another at a high level.
On September 23rd, a Webinar based on the report will be presented that includes the ability to interact with the sponsoring vendors and ask them questions you want to know regarding their offerings - they are Dundas, InetSoft, Klipfolio, and QlikView.

Posted August 31, 2009 10:43 AM
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Last week I spent most of my time at TDWI in San Diego getting caught up on the latest from vendors attending the show. Aside from a lot of information (most of which is under NDA, making the details I can share fairly vague!), I was impressed with the increasing focus on the mid-market companies - and a realistic one at that. Meaning that as vendors continue to target mid-market companies (generally those with revenues under 1B but with Teradata targeting companies from between 1B to 5B within their mid-market portfolio) there is an increased focus on identifying the unique requirements of these companies - whether this means differing IT infrastructures or the benefits of having a more agile environment based on corporate structure.

Aside from the larger vendors such as SAS with special pricing packages, SAP with their targeted solutions, and Information Builders with their natural ability to accommodate large numbers of users, smaller vendors and newer entrants are starting to see success with small and mid-sized organizations because of their various value propositions whether or not their initial intention was to target that market.  In addition to lower price points, many newer entrants base their solutions on making the whole process of deploying BI easier.  For instance, whether WhereScape's focus on automating the data warehousing process, or Birst with their SaaS model, many organizations are looking for alternatives to the traditional full-scale BI solutions.

This increased focus on the mid-market will actually benefit all organizations moving forward as organizations look for diverse ways to add value to their current BI infrastructure or alternatively start implementing BI solutions/components for the first time.

Posted August 10, 2009 9:11 AM
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