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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

Adoption of BI as a service is on an increase as organizations look for ways to get more out of their systems and do not want to invest in solutions that do not show immediate results.  In addition, smaller and newer entrants to the market say they can offer solutions quickly and without a lot of IT management.  So even though these solutions are targeted towards mid-market companies, doesn't it stand to reason that enterprise organizations will slowly shift their adoption patterns towards more cost effective and easier to manage solutions?  Out of anyone it seems as if these larger organizations will benefit most from these solutions.  Even though there will always be a market for the larger mainstream vendors, the question becomes whether their market share will lessen as organizations look for ways to easily integrate analytics into their operational solutions without heavily investing in IT infrastructure and long term maintenance.

Posted March 24, 2009 7:18 AM
Permalink | 1 Comment |

1 Comment

Lindsey,
Nice little blog in which you touch a lot of important issues. But I have a few comments:
You suggest that enterprise organizations will move towards more cost effective and easier to manage solutions. This will partly happen but only for simple solutions. (these are the bulk of the solutions.) But the mainstream vendors are already catering (or trying to cater) to these solutions also.
The last years we have seen a trend towards consolidation for a reason. The startup costs for small players are simple to high. So I do not think their share will decrease. But I think they will sell more different solutions.

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