Adoption of BI as a service is on an increase as organizations look for ways to get more out of their systems and do not want to invest in solutions that do not show immediate results.  In addition, smaller and newer entrants to the market say they can offer solutions quickly and without a lot of IT management.  So even though these solutions are targeted towards mid-market companies, doesn't it stand to reason that enterprise organizations will slowly shift their adoption patterns towards more cost effective and easier to manage solutions?  Out of anyone it seems as if these larger organizations will benefit most from these solutions.  Even though there will always be a market for the larger mainstream vendors, the question becomes whether their market share will lessen as organizations look for ways to easily integrate analytics into their operational solutions without heavily investing in IT infrastructure and long term maintenance.