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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

There has been so much written about how to optimize dashboard design, develop effective Key Performance Indicators, and how to use dashboards independently or within a full BI framework.  What seems to be missing is the bare bones essentials of what makes dashboards and data visualization applications useful to organizations, what options are out there, and how various players differ from one another on a high level.  This is one of the endeavors I've undertaken this year - to help organizations sift through the data visualization market by identifying how dashboards can add value to organizations, what solutions are available, and where these solutions fit in relation to one another (on a high level - of course!).

Hopefully, bringing the look at BI value back to the basics will provide additional value and help organizations that may find the market confusing (I know I would if I didn't speak to vendors on a daily basis - and even so, differentiations, inherent value, etc. can become a blur after awhile). So far, solution providers such as IBM(Cognos), QlikView, Klipfolio, Visual Mining, Corda, InetSoft, just to name a few and in no particular order, have participated by filling out a survey that identifies product and service offerings, some key features, and general market fit.  

Anyway, even though I've done some preliminary research based on the results, the final close date is the end of March.  I'm looking forward to seeing the results and will keep you posted as some of the results come in.

Posted March 13, 2009 10:47 AM
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