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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

Lately I've been researching the data visualization space and how dashboards really benefit organizations. The general value of dashboards may seem obvious to some, but actually defining the proper metrics and aligning those to an organization's overall strategic goals may not be as obvious.  Especially when organizations try to manage everything as opposed to looking at the key metrics that tie in to specific performance goals - whether with individual employees, departments, or the organization as a whole. 

In a recent conversation with Allan Wille, the President and CEO of Klipfolio, he discussed that one of the trends within the dashboard industry is the expansion of dashboard use to include non-management employees and the customization of metrics towards each individual or group based on their role within the organization - basically the advent of operational BI through the use of data visualization. 

Posted January 20, 2009 8:12 AM
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