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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

After being on a semi-hiatus for about two weeks and being overall holiday time, I don't have much to report on the business intelligence front.  However, with a continued talk of tough economic times, massive layoffs, and the need to tighten ones belt, whether organizations will really continue to invest in BI and performance management solutions becomes questionable. It's still too early in the year to tell whether or not marketing investments and initiatives by vendors will help ease organizations out of their fear of spending on software.  However, one good thing about business intelligence and performance management in general is that because of the promises of helping increase performance while potentially lowering costs, organizations that tend to over spend and under perform will need to account for their spending more than in the past.  Consequently, the role of BI may become more important in many organizations...

Posted January 6, 2009 4:38 PM
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