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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

I spent most of last week at TDWI in New Orleans.  Although I didn't get much of an opportunity to attend the classes, meeting with vendors and getting the scoop on what different solution providers are doing always helps give me additional insights into the market in general.  With the ability to meet with many people and discuss what is going on in the market within a condensed amount of time, it becomes possible to identify some similarities or disparities within the industry at large.

One interesting thing to note is the seeming gaps between what offerings exist and what companies are actually doing.  Aside from the fact that BI is only now becoming user friendly and more available to business users, the reality exists that the pace of development is growing with technological advancements and organizations aren't necessarily following suit.  This type of trend has occured in the past with technology being able to accomodate forms of unstructured data and the like, but with organizations not being ready to take advantage of the technology.  It remains to be seen if the same will occur with todays technology.  Hopefully, the Internet and use of Web 2.0 will help propel organizations to the next level of technology use that extends beyond BI.


Posted November 10, 2008 2:58 PM
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