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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

The role of business intelligence applications within organizations will continue to increase as organizations move towards operational BI and start to adopt non-traditional methods of deploying BI. However, as many companies move along a BI maturity model, other organizations that are beginning to consider BI don't know where to start.  

In addition to the sheer number of solutions available, as solutions can be customized to offer the required features and functionality to target unique requirements, the ability to identify key  product differentiations seem minimal at best. This only adds to general confusion about where organizations should start and what they should be looking for.  
For some reason there is an assumption that organizations are already aware of what options are available.  Generally, vendors play to this view and market themselves to compete with their competitors, but not to help increase awareness of the intrinsic value of BI, how it can help organizations, and where they fit in the full spectrum of the market.  

Posted September 15, 2008 8:19 PM
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