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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

Last week I expressed my frustration at the lack of cohesion between organizations saying their customers are their main priority and actually creating business models that use technology to complement those statements. However, there are obviously organizations that are doing a good job as well. But as data management and data governance activities become more important, many organizations will start to shift towards a centralized view of information to provide an overall picture of their customer, supplier, product, etc.

Even for early adopters and organizations that have recently started these initiatives, the day when organizations have captured all the information that is valuable and actually derives benefit through better customer management programs or through analytics is still a little ways off.  Luckily, many organizations are on their way and have developed pockets of data management initiatives within their organizations.  However, there are few examples (and none that I can think of offhand) of organizations implementing a full organization wide master data management program...realistically, these programs may never exist, but to keep up to date with market and technology changes, pockets of it will have to.


Posted August 26, 2008 8:31 AM
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