Last week I expressed my frustration at the lack of cohesion between organizations saying their customers are their main priority and actually creating business models that use technology to complement those statements. However, there are obviously organizations that are doing a good job as well. But as data management and data governance activities become more important, many organizations will start to shift towards a centralized view of information to provide an overall picture of their customer, supplier, product, etc.
Even for early adopters and organizations that have recently started these initiatives, the day when organizations have captured all the information that is valuable and actually derives benefit through better customer management programs or through analytics is still a little ways off. Luckily, many organizations are on their way and have developed pockets of data management initiatives within their organizations. However, there are few examples (and none that I can think of offhand) of organizations implementing a full organization wide master data management program...realistically, these programs may never exist, but to keep up to date with market and technology changes, pockets of it will have to.
Posted August 26, 2008 8:31 AM
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