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James Taylor

I will use this blog to discuss business challenges and how technologies like analytics, optimization and business rules can meet those challenges.

About the author >

James is the CEO of Decision Management Solutions and works with clients to automate and improve the decisions underpinning their business. James is the leading expert in decision management and a passionate advocate of decisioning technologies business rules, predictive analytics and data mining. James helps companies develop smarter and more agile processes and systems and has more than 20 years of experience developing software and solutions for clients. He has led decision management efforts for leading companies in insurance, banking, health management and telecommunications. James is a regular keynote speaker and trainer and he wrote Smart (Enough) Systems (Prentice Hall, 2007) with Neil Raden. James is a faculty member of the International Institute for Analytics.

Jeff Jonas had a great post on his blog recently, Your movements speak for themselves: Space-Time Travel Data is Analytic Super-Food! in which he made the point that:

Mobile devices in America are generating something like 600 billion geo-spatially tagged transactions per day.

With such huge volumes involved, this information is only going to be useful if it can be analyzed and used. It's real time, high volume and constantly changing. Displaying it on a dashboard or putting it in a report is not going to add much value. Use it to drive real-time decisioning, though, and you could start to add some real value. Of course this leads to concerns of surveillance and I, like Jeff, believe:

Such a surveillance intensive future is inevitable, irreversible and as I have said before here ... irresistible.

But if your customers are generating, or could be generating this kind of information, what could you do with it? Well you could use it to recommend places to go, you could use it to target offers and advertising, you could use it to schedule and route deliveries or repair crews when they are needed, or... well, lots of things.

The point is that your customers ARE generating this kind of information and the question is what are you going to do about it?

Posted December 10, 2009 12:00 PM
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