The title of this post, by the way, comes from the Yahoo Babel Fish translation of the Russian
Sorry for the lack of posts this week, been a busy week one way and another.
Posted April 30, 2009 8:52 PM
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I will use this blog to discuss business challenges and how technologies like analytics, optimization and business rules can meet those challenges.
James is the CEO of Decision Management Solutions and works with clients to automate and improve the decisions underpinning their business. James is the leading expert in decision management and a passionate advocate of decisioning technologies – business rules, predictive analytics and data mining. James helps companies develop smarter and more agile processes and systems and has more than 20 years of experience developing software and solutions for clients. He has led decision management efforts for leading companies in insurance, banking, health management and telecommunications. James is a regular keynote speaker and trainer and he wrote Smart (Enough) Systems (Prentice Hall, 2007) with Neil Raden. James is a faculty member of the International Institute for Analytics.
This was the #1 principle in Tom Davenport's piece on the new BI back in December. He listed 10 prinipcles of which the first two were:
When I participated in IBM's launch of their BAO (Business Analytics and Optimization) service line (see this BusinessWeek article for a summary) it was clear that this organization is very focused on decisons and on moving from a fairly passive "decision support" mindset to a more proactive "action support" mindset.
A subset of organizations that seek a competitive advantage will evolve the primary role of their business intelligence and performance management initiatives to ensure that decision making is made a core competency across the company (my emphasis).
"Information can have a dramatic, positive behavioral effect when it is directly available"I am not familiar with the WebFOCUS platform - if anyone from Information Builders wants to set up a briefing for me that would be great - but from what Michael says it seems to me that a platform like WebFOCUS would get companies well down the road to managing operational decisions.
While many examples of deployed automated decision systems exist, many business managers still do not fully understand or trust them. This is partly because of commonly held but narrow definitions of BI, and partly because of a lack of understanding of how to deploy automated decision making systems.Mark nails this one - the narrow definition of BI as a way to deliver information to people (presumably so those people can make better decisions) makes it hard for "BI people" to see the power of decision management. This was the prompt for my post To Hell with Business Intelligence, try Decision Management and my article First Steps To and Beyond Operational Business Intelligence. Mark also lists some characteristics of organizations/decisions that will benefit from the decision management approach. Both papers are worth checking out. If you want a thorough exploration of the whole topic, check out the book I wrote with Neil Raden Smart (Enough) Systems - you can buy it from amazon.com.