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James Taylor

I will use this blog to discuss business challenges and how technologies like analytics, optimization and business rules can meet those challenges.

About the author >

James is the CEO of Decision Management Solutions and works with clients to automate and improve the decisions underpinning their business. James is the leading expert in decision management and a passionate advocate of decisioning technologies business rules, predictive analytics and data mining. James helps companies develop smarter and more agile processes and systems and has more than 20 years of experience developing software and solutions for clients. He has led decision management efforts for leading companies in insurance, banking, health management and telecommunications. James is a regular keynote speaker and trainer and he wrote Smart (Enough) Systems (Prentice Hall, 2007) with Neil Raden. James is a faculty member of the International Institute for Analytics.

Eric Siegel is blogging in the build up to Predictive Analytics World (at which I am speaking and teaching a workshop). He posted Predictive analytics FAQ #1: Prerequisites for success.I liked his list but personally I would have added another:
Know the decision(s) you want to influence
Unless you have a decision or decisions in mind when you start it is all to easy to generate insight without any understanding of how you will make it stick - how it will make a difference. Starting with the decision in mind helps focus the analytic effort on improving that decision. If it is a strategic decision, it focuses the project on helping an executive. If it is an operational one, it means thinking about how the results could be deployed into production.

I would also add something to his point about "General understanding and buy-in of a predictive analytics initiative by stakeholders across business functions". For many predictive analytics projects this needs to include the IT department and the folks working on BI/DW projects and all too often predictive analytics projects include neither.

Note that I am now blogging new posts here on b-eye-network.com and focusing only only BI and analytic topics. You can find my full feed on my personal blog JT on EDM. You can subscribe to the feed too - feeds2.feedburner.com/jtonedm.

Posted January 27, 2009 5:01 PM
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