For many years the consulting industry was looked down upon as greedy, dictatorial, or simply ineffective. Even lawyers laughed at us. In more recent times however, consulting has gained a new level of respect. I believe this is tied to the rise of many small, expert, boutique-style groups. These consulting firms have a deep expertise in one primary area, don't try to be all things to all people, and share their knowledge freely through conferences, webcasts, articles, blogs and the like (of course they also still focus a good part of their time on fee-based consulting engagements). Most of the contributors to the B-Eye Network fall into this group. Each one is a recognized expert and is highly regarded in his/her field. More companies are engaging consultants as the costs, complexities, and visibility of BI and BPM projects are growing. It would appear to be a great time for consulting. Well, a consultant I saw speak at a conference last month could change all that. His 'performance' has the potential to set the industry back ten years at least.
I knew this guy was going to be trouble when all the pre-conference promotional material listed him as 'author/consultant'. He was not just any old consultant, this guy was an author! When we arrived at the conference and received the conference proceedings book I found slide printouts in there for all the other speakers, but not him. Was his presentation so special that he didn't want us to see it in advance? Did it contain so much valuable intellectual property that he didn't want everyone to have a copy? The answer soon became clear. As we sat down to watch his presentation workers wheeled two large flip charts on stage. No slides, flip charts - we had entered consulting hell. Preparing for a real roll up your sleeves type presentation I couldn't wait for him to fill up page upon page with wonderful new information, theories, best practices and more. At last Mr. Author/Consultant came on stage. The opening section of his hour long presentation was spent on a 20-minute anecdote about something he did in his personal life that somehow tied into his first point (as it turned out, his only point): we are not close enough to our customers. As he paced the stage, leaning in to the audience for emphasis, he went on to tell several more rambling stories about the Civil War, Seinfeld, and other things I can't even recall. That was it. Nothing of value. No depth. No thoughts on how to act on the one point he made (although he did suggest we get closer to our customers). What about the flip charts? It turns out he could have used just one, and one sheet was all he needed. He drew a simple org chart with an executive on top, managers in between, and on the bottom, disconnected from the rest, you guessed it: the customer. When he opened the floor to questions there was just one from the 125 or so senior business managers in attendance - 'What was the Soup Nazi from Seinfeld currently up to?' That just about says it all. The last piece of this picture fell into place a few minutes later when this guy returned to his company's trade show booth to autograph his book. They had arranged to have a huge spotlight shining on him and a photographer was snapping away. I have since read the book (it was free to attendees and I wanted to see if he was really as lacking in concrete ideas as he appeared to be at the conference). I can now say he is neither an author nor a consultant.
Posted December 5, 2006 9:18 AM
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That is an extremely accurate portrayal of the events, I also witnessed! I hope others who may have attended will share their views and opinions; as it should not be too hard for anyone that was at the referenced event to recall it as the one they attended as well.
YOu have to give those of us not at the event a hint. Other than morbid curiosity, given the amount of noise it is helpful to know who to ignore. You should be able to see my email. Or maybe you could do a review of his book on Amazon.