Blog: Craig Schiff

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New Logo for Hyperion

Some view company logos as fairly trivial. However I've seen software vendors agonize for weeks (or months) over logo designs, tag lines, and the like. I have also seen these same companies pay graphic designers and marketing consultants hundreds of thousands of dollars to try and get it right. So, with that in mind, we should at least spend a few moments forming our own opinion when they introduce a new marketing image for themselves. In case you don't recall, Hyperion's former logo was a capital 'H' composed of small, colored circles of varying sizes. Those of us who were at Hyperion at the time it was launched quickly dubbed it the 'Fruit Loops' logo. So much for all the time and money invested in it. In later years they removed the colors and rendered it in black and white only. Now they have launched a brand new logo and tagline. Take a look and form your own opinion. http://www.hyperion.com . For my opinion, continue reading this entry.

While I think it is an improvement over what has gone before, I can't help thinking that it looks like a weave pattern and is better suited for a textile company. Your thoughts?

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