Blog: Craig Schiff

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Interest in Master Data Management Runs High

All of us so-called 'industry experts' have been talking about this topic for a while. We may call it master data or meta data or enterprise dimension management, but it all means the same thing. The question in my mind has been 'does the end user community see the same pressing need that we do?' Two recent data points have answered that question for me. I was asked to speak at a webcast on this topic, specifically focused on the chart of accounts dimension. Well, as it turned out the event was over-subscribed and we needed to schedule a second live run of the same webcast to handle the overflow crowd. In addition, we just completed our annual BPM Pulse Survey which asked nearly 500 respondents to rate the importance of a list of up and coming features of business performance management (predictive analytics, vertical solutions, etc.) and meta data management received the highest ratings. MDM/EDMs time has arrived.

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