As many of you know I am a bit of a Search Engine Optimization (SEO) and Strategy geek. I really enjoy the changing landscape of search as a tool and solution for the Business Intelligence Network and for our advertisers. This past week I was asked by the Western Fulfillment Management Association's (WFMA) to speak on the subject of vertical search and how it impacts business. The webcast contains some very useful information that many of you might enjoy and be able to apply to your online strategy.
In short advertising on a vertical search engine really does need to be part of your strategy, it provides higher ROI, and less risk. Check out BeyeSEARCH.com to investigate ways you can reach our community through this channel and save money that you might be wasting on campaigns with general search engines.
Posted August 29, 2006 8:30 AM
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