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Blog: Shawn Rogers

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August 29, 2006

Vertical Search Engines Strategy

As many of you know I am a bit of a Search Engine Optimization (SEO) and Strategy geek. I really enjoy the changing landscape of search as a tool and solution for the Business Intelligence Network and for our advertisers. This past week I was asked by the Western Fulfillment Management Association's (WFMA) to speak on the subject of vertical search and how it impacts business. The webcast contains some very useful information that many of you might enjoy and be able to apply to your online strategy.

In short advertising on a vertical search engine really does need to be part of your strategy, it provides higher ROI, and less risk. Check out BeyeSEARCH.com to investigate ways you can reach our community through this channel and save money that you might be wasting on campaigns with general search engines.

You can listen to the web event here.

Posted by at 8:30 AM | | Comments (0)

March 30, 2006

Go Google, Go Google

Recent metrics from the search world show that Google continues to lead the pack in the search space. In February they processed 42.3% of all search queries on the net. Yahoo came in a distant second with 27.6% share. In the past these two search giants had only been separated by as little as 5%. Google's rapid product development and new community building techniques are paying off. (GMail is a huge hit)

It will be interesting to see how this arena continues to evolve. Ask.com formerly Ask Jeeves moved up less than 1% and is holding in fifth place. They are trying to add more value to the search results but don't seem to be getting the traction need to vault forward.

Makes you remember the days when AltaVista was your default search engine stop, maybe it's the name that makes the engine? It doesn't sound nearly as cool to say "let me altavista that" versus "let me Google that" The search wars will continue and hopefully we the consumers will benefit from the fight.

Posted by at 10:35 AM | | Comments (0)