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Thank you for visiting my blog. I am a Cofounder & Technical Advisor here at the BeyeNETWORK. Having covered the business intelligence and data warehousing industry for more than 15 years, I'm looking forward to a more interactive form of communication with all of you. Please share your comments and thoughts!



Its a question that I'm sure keeps some software executives awake at night. They have all but taken over the web analytics space causing market leaders to retool their offerings or move away from the segment all together. With the recent launch of Google Public Data Explorer they are now dipping their toe into the world of data analysis and visualization. Coupled with the recent surge of freely available online databases like OECD Factbook, Un-Employment in the US from the Bureau of Labor and a dozen or so others. Google is truly delivering easy to use and somewhat powerful analytics tools to the masses.

The interface is easy and simple to use includes lots of sliders and click boxes. They have even integrated Google maps into the application to supply simple Geo based features. Its clear that Google could step into the Enterprise Software space pretty easily and with the SaaS and Cloud foundation they already have in place they are well positioned to be a disruptor in the business intelligence arena.

google profiler.jpg

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Posted March 12, 2010 11:40 AM
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Being a co founder and CEO of a business intelligence company (SiSense), Google is probably the only vendor that DOESN'T keep me up at night :-)

At the end of the day, BI is an IT market, not a business consumer market. No vendor of a visualization/analysis front-end could "take over" the BI space. Excel has 500M users and still hasn't managed to do that :)

I also do not agree that Google has taken over the web analytics space. No serious web marketer would rely on Google Analytics for their online marketing intelligence. Here is just one example why:

Thanks for the article.


Hello Shawn,

I definitely think Google would get into the Business Intelligence space a even more if they can find a way to increase their user base. It has worked for Gmail and a number of other services.

Previously, I would have questioned the openness for companies to want to share there data and let the little google bots take a look while taking advantage of Googles's processing power but they are already doing it with email, calendars, etc. what's a little extra data between friends.

To wrap things up I must say that they definitely did good work on Google Chart Tools.

Please keep the posts coming.


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