Its a question that I'm sure keeps some software executives awake at night. They have all but taken over the web analytics space causing market leaders to retool their offerings or move away from the segment all together. With the recent launch of
Google Public Data Explorer they are now dipping their toe into the world of data analysis and visualization. Coupled with the recent surge of freely available online databases like OECD Factbook, Un-Employment in the US from the Bureau of Labor and a dozen or so others. Google is truly delivering easy to use and somewhat powerful analytics tools to the masses.
The interface is easy and simple to use includes lots of sliders and click boxes. They have even integrated Google maps into the application to supply simple Geo based features. Its clear that Google could step into the Enterprise Software space pretty easily and with the SaaS and Cloud foundation they already have in place they are well positioned to be a disruptor in the
business intelligence arena.
