Yes I know there are a lot of BI applications that will run on your iPhone. Oracle was an early adopter (maybe even the first according to some blogs) companies like Pentaho and QlikTech and MicroStrategy have also delivered very nice iPhone solutions. But I have yet to see anyone leverage the iPhone interface with the elegance that MeLLmo has delivered with its new SaaS application RoamBi.

RoamBi can take a spreadsheet, web pages, and even SalesForce reports and transform it into a highly intuitive business intelligence application with just a couple key strokes. If you want to give it a try its available as a free download through the iPhone App Store and can be found at: http://www.roambi.com/getroambi.

MeLLmo is rolling out three different components of the solution today.

• Free RoamBi application for the iPhone - allows you to view and interact with the data
  
• RoamBi SaaS, which allows individual users to publish their personal data to the iPhone in one click. All you have to do is upload your data to the system and it will deliver rich reports to your iPhone. MeLLmo is presently delivering 4 different views that will work with many types of data. See below for more details on views.* A premium SaaS version with additional functionality will be available later this year.
• RoamBi Enterprise, which allows the mobile workforce to publish their business information to the iPhone. The Enterprise version is a scalable server that allows organizations to publish business information to to mobile devices.

The company is headed by industry veteran Santiago Becerra, chairman and co-founder. He founded Infommersion, creator of Xcelsius, in 2002, which he later sold to Business Objects in 2005. Santiago was also the founder and CEO of Graphical Information Inc., a software company that he sold to Oracle Corporation in 1998.

Visit the website to see a video demonstration of RoamBi and view sample publishing options.

Views are dynamic user interface options formatted specifically for the iPhone. These elegant design types include:

• SuperList for publishing tabular data
• CataList for publishing information in a catalog format
• Cardex for publishing content in a file cabinet format
• PieView for publishing content in a pie chart format
  

Here is how you get started.

• First, download RoamBi from the iTunes App Store
• Second, visit www.roambi.com to upload custom information to the RoamBi Publisher including Excel spreadsheets, HTML table data, CSV files, and salesforce.com reports
• Third, select a RoamBi View and publish the information to an iPhone with one-click
  

While some of the more established BI vendors are offering much more by way of comprehensive platform MeLLmo has done an excellent job out of the gate putting mobile BI in the hands of just about anyone who has data to analyze. They have done a superb job of leveraging the iPhone platform. They have several patents in place already and with 9 pending so I'm sure a few of the leaders in the space will be calling them this week to discuss partnerships.

Here are a few screen shots: