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Thank you for visiting my blog. I am a Cofounder & Technical Advisor here at the BeyeNETWORK. Having covered the business intelligence and data warehousing industry for more than 15 years, I'm looking forward to a more interactive form of communication with all of you. Please share your comments and thoughts!

 

 

I am just finishing Charlene Li's Groundswell. Charlene was most recently Vice President and Principal Analyst with Forrester Research and is a well respected authority on social media. The book draws on real world examples of how companies are winning in a world transformed by social technologies..

For executives looking to get insight and solid business examples this is a great read. I like the fact that Charlene isn't fanatic about the power of social media she understands the need to examine your audience and craft a strategy that fits its needs. She and writing partner Josh Bernoff designed a tools you can use to profile your customers social media behaviors.

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Posted August 11, 2008 5:04 AM
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