Blog: Shawn Rogers: Books - The Cluetrain Manifesto: The End of Business as Usual

Books - The Cluetrain Manifesto: The End of Business as Usual

This is a must read for anyone who is still trying to figure out what the heck Web 2.0 is. Christopher Locke, Rick Levine, Doc Searls, David Weinberger all take sections of the book and rant and rave about the way the world is changing, how business as usual is evolving and how it will not wait for you.

As I mentioned above this is a must read for any executive thats in charge of marketing or branding at small or large companies. Sift through the ranks and open you eyes to the interesting changes that citizen journalism and other forms of empowered media are effecting the way the world interacts with companies.

I won't lie, I did skip a few paragraphs here and there, many of the points that are made can be absorbed quicker than the authors thought. I do recommend the book.

More information on the Clue Train Manifesto

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