This booked is a tamed down version of Clue Train Manifesto that I talked about last week. However quieter in its approach it still hits the mark when helping you understand Blogs as a powerful tool. Its a good read for any company thinking about blogging as well as an aspiring blog author.

The guys cover topics like Bloggings's Six Pillars:
1.Publishable.
2.Findable.
3.Social.
4.Viral.
5.Syndicatable.
6.Linkable.

The authors are great practitioners at the art of blogging Robert Scoble is a relentless self promoter and widely followed net personality (he is now far too busy to even sign copies of his book I know first hand as he's tuned me down twice) and while I have never met Shel Israel I think highly of him as he used the power of his blog Global Neighbourhoods to assist in the search for my friend David Koch when he was lost on a mountain in Vancouver in 2005.

Naked Conversations is a good addition to your reading and learning about the culture and power of internet enabled media.

Tags: Naked Conversations, Robert Scoble, Shel Israel