Blog: Shawn Rogers

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Friday Funny - Yes its Embarrassing

One of the founders of JibJab hosted a session at Gnomedex last weekend. He discussed the organic growth of the company and how they avoided VC funding. They survived the dotcom bust and used gorilla marketing to stay alive through the slim years. Their biggest success to date is This Land and it did 80 million online views and another 590 million views offline in one month.

They are now focused on a "Long Tail" approach to the world of content, hit based models just don't scale from a revenue standpoint. They are also challenged by production cycles that only allow them to produce one piece of content a month. Its hard to produce daily content and especially hard to do it well. They aim for highly topical, relevant and mass market appeal.

Ok, enough Web 2.0 rhetoric check out Paris and me. I would love it if any of you produce one after seeing mine please leave a link here in my blog so we can all enjoy it. Ron Powell, Kym Wootton, Katie Fabiszak? I'll be watching for yours.

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