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Shawn Rogers

Thank you for visiting my blog. I am the Cofounder & Editorial Director of the BeyeNETWORK. Having covered this industry for over 10 years I'm looking forward to a more interactive form of communication with all of you. I look forward to your comments and to sharing insights with you on a regular basis.

About the author >

Shawn has more than 15 years of hands-on IT experience with a focus on Internet enabled technology. As a Partner at DM Review magazine he held various executive level positions including Vice President, and Associate Publisher. Shawn also held the position of Editorial Director for both DMReview.com and dataWarehouse.com most recently serving as Director of Internet Business Development at Thomson Media. His past industry experience and wide knowledge of both IT and business management will enable him to provide extensive industry insight as the Executive Editor for the BeyeNETWORK.com.

Ok, you want business intelligence but you don't have the resources (people, money) to build out a data warehouse, implement applications and then manage all of it going forward. A scary proposition at best and more than likely the reason many mid market companies are still lost in Excel hell.

LucidEra has launched a hosted business intelligence solution that does many of the chores for you. The company is headed up by Ken Rudin former VP and General Manager of Siebel CRM OnDemand at Siebel Systems. The solution is fully featured and includes Pre-built connectors to common data sources. Data extraction, transformation, and loading technology that transfers source data into the LucidEra database. A data cleansing service that deduplicates, merges, and matches data from multiple sources. The database is optimized for query and reporting and houses the user's combined data. An OLAP server delivers multidimensional views of the data for analysis. The user interface allows the creation of the business reports that the user will access.

The interesting thing about this announcement is where it impacts the market. LucidEra is providing a solution much like Salesforce.com. When many companies couldn't justify the cost of an enterprise CRM system they found a home in on demand hosted solutions and I think the same can happen in the business intelligence space. So the question is....is LucidEra salesforce.com for business intelligence? I've known Ken for a long time and if his past success is an indicator of future results this technology probably is.

A podcast is available if your interested in more information.

Technorati tags: business intelligence, LucidEra, Ken Rudin, salesforce.com


Posted November 15, 2006 10:22 AM
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