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Thank you for visiting my blog. I am a Cofounder & Technical Advisor here at the BeyeNETWORK. Having covered the business intelligence and data warehousing industry for more than 15 years, I'm looking forward to a more interactive form of communication with all of you. Please share your comments and thoughts!



MDM has already become a great topic of discussion this year. More often than not I hear about it as it pertains to customer data integration (CDI). The popular catch phrase of getting a single view of the customer seems to be everywhere. But what do you do if customer data isn't the issue and you’re more concerned with product data? Most companies in the distribution, CPG, retail industries invest in a Product Information Management System (PIM).
PIM's make good sense but how well can they handle business problems like the following?

Imagine you own an electronics distribution firm, you store nearly 9 million product records in your PIM, everyday your suppliers change, update and delete product information, and at the same time your global customer base is sending in 1000's of unstructured orders through your sales channels and you need to match the orders to the ever changing catalog of products. Ouch! now that’s an ugly business challenge, what you probably need is a solution that can effect change in and around your PIM system one that can load the dynamic changes from vendors in an accurate manner, one that can organize and maintain the information, publish it to your partners and sales channels in a format that fits their needs and most importantly help everyone find the products they need. What you need is MDM for Product Data!

Unfortunately, this isn't an uncommon challenge to businesses and with narrowing margins and climbing costs solving it needs to happen fast. I recently sat down with Barbara Mowry CEO of Silver Creek Systems to find out why their solutions have caught the attention of analyst such as Gartner.

The biggest problem we have is that people think what we do is impossible
Barbara Mowry

Barbara explained why the growth in product data has created a great opportunity for Silver Creek Systems and how their innovative approach has put them in a leadership position in the space. A combination of subject matter expert input coupled with a powerful semantic engine allows Silver Creek to address and conquer issues exactly like the one above.
If you’re suffering from product related data issues I'd suggest downloading the whitepaper written by Claudia on the Silver Creek site. The title is "Data Usability in Enterprise Data Integration" The Need for Semantic Translation Technologies in Creating Usable Data by Claudia Imhoff, Ph.D.

Watch for Silver Creek to bring their solution to other environments like E-Retail once again matching dynamic inventory, sales channels and customers. I think the technology is pretty exciting and urge you to take a look at it if you’re suffering from product centric MDM issues.

Posted April 10, 2006 11:41 AM
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