Blog: Shawn Rogers

« New Data Quality Blog you should check out | Main | EII Survey - Stand up and be counted »

Google Buys 5% of AOL

On the heels of todays announcement I thought it would be fun to update my post from earlier this year concerning Google and EPIC. If you haven't watched EPIC yet you really should if you have an interest in Internet business and culture.

While many of the analysts reporting on the Google - AOL deal are focused solely on the advertising aspects I really feel the most interesting part of the agreement is connected to the video library and Instant Messaging products. Google will now have partner level access to the huge archive of video content that AOL presently stores and this content has been largely unavailable for indexing by the search community. Google is about to jump past the meager offerings of all other search firms with regards to video content delivery. Lastly, the agreement to merge the Google Talk and AOL Instant Messenger products will create a interactive community between the two companies the will eclipse all others.

Todays announcement is truly EPIC,

Share: