Analysis of data should result in telling managers and sponsors stories to summarize what was found. Story telling is however an art. Some of us are born story tellers, many of us need to learn to tell stories. A story has a beginning, a middle and an end. Sometimes a story begins with the final events and then recounts how it happened. Other stories are more sequential and recount events chronologically. There are many story patterns. Data may contain a story, but analysis must reveal the story. Data often has patterns, data is not usually a random collection of observations. During analysis we do need to be careful about removing and eliminating data, removing "outliers", observations that are distant from others, can distort the story.
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Posted December 7, 2014 6:15 AM
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