Blog: Dan Power

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Size of Global BI Market

Market size and market share hinges on defining the market for business intelligence information and analyses. Analysts do not agree on the scope of the business intelligence market. I take a broad, inclusive approach and define data-driven decision support software and services as the appropriate focus.

So how large is the global data-driven decision support software and services market in terms of annual sales? And what is the anticipated growth of the market?

According to a release from AMR at DSSResources.com, "Global spending on business intelligence and performance management applications will reach $57.1B in 2008 ..." AMR Research sees U.S. BI/PM market growing 4.2% in 2008 (see http://dssresources.com/news/2502.php).

Contrast that with Mary Hayes Weier's estimate of a USD $7 billion dollar market for BI discussed in my April 27, 2008 blog post. What is the reality?

From the numbers I have seen over the years and from looking at vendor revenue numbers, USD $7 billion is much too low for the data-driven decision support market size, but USD $57 billion seems very high. I estimate a USD $15-20 billion dollar market. As far as growth, I think the growth rate is about 5% and it should be much higher in future years if companies want to remain competitive.

Let's see what my friends and colleagues on the BI network think.

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