Blog: Dan Power

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Oracle OpenWorld--Getting Started

My trip from Cedar Falls to San Francisco was uneventful. My son Alex met me at the airport and I spent the night with him. We stopped by Google and I signed the non-disclosure so not much to say. We drove up to my hotel/motel in Colma. Then we took BART into the city. By the time I decided to attend OpenWorld, the hotels downtown were full. ... Well I get to experience a commute.

I registered Saturday afternoon and today came straight to Moscone North and the press room. This is a "huge" event. In about 48 real-time hours, DBAs, IT staff of various sorts, CIOs, and some non-IT managers will have the opportunity to attend more than 1600 sessions, 350 live demos and various social events.

I'm already feeling the information overload. My plan is to attend sessions at the "vision" level primarily and attend a few Hyperion sessions. Later today I plan to spend 4-6pm on the vendor show floor (100s of vendors), listen to Larry Ellison and Safra Catz in an opening keynote and then attend the welcome reception in the Howard Street and Yerba Buena Tents.

Oracle claims that it is dedicated to helping "harness the power of information." From my vantage point Oracle is generating too much information at OpenWorld. My goal is to see how the diverse Oracle applications come together to improve business decision making. Also, I am curious to find out where Oracle executives are headed in terms of innovative decision support.

As part of my "vision" approach to OpenWorld, I'm looking forward to hearing keynotes by Mark Hurd, CEO HP, and Paul Otellini, CEO of Intel. I met Hurd a few times back when he was leading NCR Teradata. Both Hurd and Otellini are shaping the possibilities for computerized decision support and I am curious about how explicit they will be on mobile platforms and real-time decision support.

Well in addition to Oracle, the other major sponsors of OpenWorld include AMD, Intel, Dell, Hp, Sun, NetApp and EMC.

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