The use of predictive analytics is key to delivering on the value of business intelligence (BI). Organizations are inundated with structured and unstructured textual data from financial reports, factory sensors, call center notes, and customer product reviews online, among other sources. Analytics help extract value from these growing volumes of data. Business analytics - which includes predictive analytics and data mining - helps organizations succeed by predicting what will happen.
The Forrester Wave: Predictive Analytics and Data Mining Solutions, Q1 2010 is now out. SAS predictive analytics and data mining
solutions ranked highest among the vendors, earning top overall ranking in all three categories - current offering, strategy and market presence - including perfect scores for functionality, professional services, licensing and cost, direction, and company financial criteria.
The Forrester report stated, "SAS provides a diversified solution portfolio with comprehensive feature-rich modeling/mining and statistical analysis tools, as well as model and data governance platform, for mining complex structured and unstructured information."
Senior management, boards of directors and shareholders demand better decisions, and organizations that leverage analytics to excel at finding opportunities in this rapidly changing market will thrive.
"Using SAS analytical tools to target unique customer segments based on detailed guest transactional information, we're outperforming our competitors in these challenging economic times," said David Norton, Chief Marketing Officer at Harrah's. "Our personalized approach to marketing enables us to maintain and enhance customer loyalty over the years."
Whether optimizing operations by reducing waste and fraud, improving customer relationships or managing product quality, analytics provides a strategic advantage to organizations.
Jim Davis, Senior Vice President and Chief Marketing Officer at SAS said, "SAS helps organizations make better decisions faster. SAS continues to see strong demand for our business analytics software because it adds real bottom-line value for customers."