Posted July 26, 2010 2:05 PM
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Thanks for visiting my blog. As co-founder of the BeyeNETWORK, acquired by TechTarget in 2010, I am privileged to participate in many industry-related activities as a BeyeNETWORK expert covering business intelligence and analytics. These events provide me with a unique insider perspective into the business intelligence ecosystem, its products and the vendors that provide those products. I'll be sharing that invaluable information with you through this blog, which will also be a reflection my business philosophy. And, just to make this interesting, I'll be sure to include my personal point of view on a wide range of topics and share some of the stories of people I meet in my travels.
Ron, an independent analyst and consultant, has an extensive technology background in business intelligence, analytics and data warehousing. In 2005, Ron founded the BeyeNETWORK, which was acquired by Tech Target in 2010. Prior to the founding of the BeyeNETWORK, Ron was cofounder, publisher and editorial director of DM Review (now Information Management). Ron also has a wealth of consulting expertise in business intelligence, business management and marketing. He may be contacted by email at firstname.lastname@example.org.
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Do you talk "directly" to your customers before you begin new product development. More importantly, do you really listen to them? If you do, you're bound to see profits increase.
That's what I learned when I read New Product Blueprinting: The Handbook for B2B Organic Growth by Dan Adams. It's a book that you'll want to read so that you can be sure that your product development processes aren't mired in old-fashioned methods.
In addition to
thoroughly explaining the benefits of directly involving your customers in your
product development processes, Dan even provides 7 steps you can begin using
right away. I also really
I also reallyliked Chapter 8 on using customer interviews for a competitive edge. For me, reading Dan's book was time well spent for me, and I'm sure it will be for you too.