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Ron Powell

Thanks for visiting my blog. As co-founder of the BeyeNETWORK, acquired by TechTarget in 2010, I am privileged to participate in many industry-related activities as a BeyeNETWORK expert covering business intelligence and analytics. These events provide me with a unique insider perspective into the business intelligence ecosystem, its products and the vendors that provide those products. I'll be sharing that invaluable information with you through this blog, which will also be a reflection my business philosophy. And, just to make this interesting, I'll be sure to include my personal point of view on a wide range of topics and share some of the stories of people I meet in my travels.

About the author >

Ron, an independent analyst and consultant, has an extensive technology background in business intelligence, analytics and data warehousing. In 2005, Ron founded the BeyeNETWORK, which was acquired by Tech Target in 2010. Prior to the founding of the BeyeNETWORK, Ron was cofounder, publisher and editorial director of DM Review (now Information Management). Ron also has a wealth of consulting expertise in business intelligence, business management and marketing. He may be contacted by email at rpowell@wi.rr.com.

More articles and Ron's blog can be found in his BeyeNETWORK expert channel. Be sure to visit today!

Recently in Behavioral Analytics Category

Actuate presented at the Boulder BI Brain Trust to a large group of analysts and experts. In summary, Actuate continues to focus on customer-facing applications (BIRT & BIRT iHUB), big data business analytics (BIRT Analytics) and output management for customer communications (BIRT for Composition and BIRT iHub Content Services). There are currently over 2.5 million developers using BIRT worldwide, and there are over 106,500 total registrations on BIRT Exchange.

Jeffrey Morris, vice president of product marketing, presented how Actuate is focusing on business analytics. Actuate will focus on a customer-centric strategy that will encompass application areas specific to  customer behavior and customer-centric big data analysis. Areas include customer acquisition, segmentation, retention, loyalty, churn, lifetime value, fraud prevention and analysis, and voice of the customer. Constraints for customers regarding big data and why the need for BIRT analytics include lack of resources, data integration and complexity and costs of change.

BIRT Analytics provides analysts and business users with advanced visual data discovery and predictive analytics to analyze big data. BIRT Analytics is driven by its own columnar database, which was acquired in the Quiterian acquisition. BIRT Analytics applies more rigor in data discovery utilizing assembly and a combination of analytic techniques to solve business problems.

Actuate's goal is to provide insights to operational users  via dashboards, KPIs, interactive and ad hoc reports on web or mobile to immediately impact your business. Mobile strategy provides native access to all the popular mobile devices. If you would like, you can download BIRT mobile to your mobile device and you only have to build it once.


Posted August 26, 2013 11:00 AM
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Oracle said it is buying Endeca Technologies, a move that will bolster its capabilities for searching and analyzing unstructured information. Endeca is a privately held unstructured data management and Web commerce software company. 

Endeca provides an intuitive set of products that help companies analyze unstructured data, gain better business insights and deliver a superior customer experience for e-commerce. This is a very good move for Oracle as I believe that although Endeca was known as a leader in search and Web commerce solutions, they were still an unknown in what they could do with unstructured data and business intelligence. This is definitely a smart move by Oracle!




Posted October 18, 2011 11:10 AM
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As you all know, analytics is the "hot" topic lately. Within the data that every company gathers and collects is a wealth of information that can provide invaluable insights. One type of analytics, behavioral analytics, allows companies to truly understand the behaviors of their customers - both online and offline. Behavioral Analytics For Dummies is a free e-book just published by Quantivo, and you can download it here. Why not take a look at it and see how you can understand your customers better and make adjustments in your strategies to capitalize on the changing dynamics.

Posted December 3, 2009 10:07 AM
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