Blog: Ron Powell Subscribe to this blog's RSS feed!

Ron Powell

Thanks for visiting my blog. As co-founder of the BeyeNETWORK, acquired by TechTarget in 2010, I am privileged to participate in many industry-related activities as a BeyeNETWORK expert covering business intelligence and analytics. These events provide me with a unique insider perspective into the business intelligence ecosystem, its products and the vendors that provide those products. I'll be sharing that invaluable information with you through this blog, which will also be a reflection my business philosophy. And, just to make this interesting, I'll be sure to include my personal point of view on a wide range of topics and share some of the stories of people I meet in my travels.

About the author >

Ron, an independent analyst and consultant, has an extensive technology background in business intelligence, analytics and data warehousing. In 2005, Ron founded the BeyeNETWORK, which was acquired by Tech Target in 2010. Prior to the founding of the BeyeNETWORK, Ron was cofounder, publisher and editorial director of DM Review (now Information Management). Ron also has a wealth of consulting expertise in business intelligence, business management and marketing. He may be contacted by email at rpowell@powellinteractivemedia.com.

More articles and Ron's blog can be found in his BeyeNETWORK expert channel. Be sure to visit today!

At the recent Gartner Data & Analytics Summit in Grapevine, Texas, I had the opportunity to speak with Jim Slagle, vice president of Business Intelligence at Apria Healthcare. A leading provider of home respiratory services and medical equipment including oxygen therapy, inhalation therapies, sleep apnea treatment, enteral nutrition and negative pressure wound therapy, Apria Healthcare has 375 branches throughout the United States and employs more than 8,000 people. 


I learned that over the last 10 years, Apria has had various BI initiatives with mixed results. Most recently, Jim and his team implemented a full cloud-based BI solution with Domo, focusing on sales operations. The intent was not to replace their legacy BI, but to take the next step and facilitate specific sales-oriented use cases.  


At Apria, the platform for sales is designed to provide visibility and insights into sales dimensions and manage base KPIs across the sales team. Domo allows each KPI owner to see his or her KPIs in real-time. This enables them to see where they need to course correct, and identify opportunities to step in and provide direction where needed. This capability means a substantial improvement in operational efficiency as the Apria sales team can now be more agile and adapt on the fly instead of waiting until the end of the month or end of the quarter to look at the sales performance in hindsight.


Jim spoke on the importance of governance. Before they put anything into Domo, they are very meticulous about the accuracy and the sourcing of the data, making sure that the functional people who own the data are part of the process. Before the data even gets to Domo, it is governed, federated, and verified as repeatable and accurate. Jim states that data integrity is non-negotiable because if you're second-guessing the data, it is counterproductive. 


With regard to the ROI of their implementation, Jim points to the fact that with Domo, Apria hit their sales goals for 12 straight months - for the first time in Apria's history. Jim says, "With Domo, we can comparatively know how we're doing at any point of time." 


Jim believes Domo has helped them be successful because it has the all the ideal features of a modern BI solution: Domo is aligned to corporate goals, actionable, simple and intuitive.


Domo gives Apria the ability to actively track KPIs and provides the insight to know where to make adjustments to help meet budget forecasts, and this, Jim says, differentiates Apria from many of its peers in the industry. Additionally, executive-level adoption of BI makes the entire sales budgeting process easier and more effective. In short, Jim feels that after many years of searching for the right BI solution, they have found it with Domo.



Posted June 6, 2017 6:00 AM
Permalink | No Comments |

Leave a comment

    
Search this blog
Categories ›
Archives ›
Recent Entries ›