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Ron Powell

Thanks for visiting my blog. As co-founder of the BeyeNETWORK, acquired by TechTarget in 2010, I am privileged to participate in many industry-related activities as a BeyeNETWORK expert covering business intelligence and analytics. These events provide me with a unique insider perspective into the business intelligence ecosystem, its products and the vendors that provide those products. I'll be sharing that invaluable information with you through this blog, which will also be a reflection my business philosophy. And, just to make this interesting, I'll be sure to include my personal point of view on a wide range of topics and share some of the stories of people I meet in my travels.

About the author >

Ron, an independent analyst and consultant, has an extensive technology background in business intelligence, analytics and data warehousing. In 2005, Ron founded the BeyeNETWORK, which was acquired by Tech Target in 2010. Prior to the founding of the BeyeNETWORK, Ron was cofounder, publisher and editorial director of DM Review (now Information Management). Ron also has a wealth of consulting expertise in business intelligence, business management and marketing. He may be contacted by email at rpowell@powellinteractivemedia.com.

More articles and Ron's blog can be found in his BeyeNETWORK expert channel. Be sure to visit today!

To learn how midmarket companies perceive and/or use big data, I recently spoke to John Whittaker, senior director of product marketing for Dell Software's Information Management group. Dell recently sponsored a survey to learn what is driving midmarket adoption of big data projects, and some of the survey results were quite different from what I would have expected.

To me, the biggest surprise in the survey results is that 96% of midmarket companies already have a big data project in production or plan to start one in 2014. While I know that big data can help midmarket companies in many areas from marketing to risk mitigation, I was not expecting that degree of acceptance by midmarket companies this early in the big data age.

It was also interesting to learn that midmarket companies expect their big data budgets to rise to an average of $6 million over the next two years, due in part to the success they're achieving with their current big data projects.

John also talked about Dell's recent acquisition of StatSoft and its analytics platform STATISTICA. StatSoft is also focused on midmarket space. StatSoft has been a leader in predictive analytics and provides a very cost-effective solution for companies that cannot afford large enterprise products like SAS or SPSS.

The survey results provided too much to include in this blog post, bu you can access the full survey results here.


Posted May 20, 2014 7:30 AM
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