You have probably read a lot of predictions and resolutions about analytics and business intelligence - some good, some questionable. But the 2012 BI predictions from Information Builders are right on the mark. Here's what I learned from Jake Freivald, Vice President of Marketing at Information Builders, about their predictions for this year.
The first is that real-time is going to become much more mainstream. I agree because that's what everyone wants (historical data is important - but everyone is now realizing the value of real-time data), we now have the technologies to make real-time data capture and analysis a reality, and the benefits are too good to ignore.
Information Builders has long been focused on pervasive BI, and their second prediction is that operational employees are going to make a big push for BI capabilities so they can make smart decisions. I agree - provided these BI apps are easier to understand and use, and that certainly seems to be the direction of the industry.
According to Freivald, the third prediction relates to location intelligence. He indicated that they're seeing a surge in the number of people interested in using GIS in conjunction with BI technologies, particularly in retail, healthcare and law enforcement. And, thanks to mobile intelligence applications, location intelligence is more widely available and collectible.
The final prediction from Information Builders is a combination of the three I mentioned above. All of these will be working together to make BI more personal. This personalization will allow individuals to understand more about themselves, allow companies to better understand their customers, and even allow government organizations to personalize their interactions with citizens. I agree we're moving in that direction, but I feel it will be a number of years before we're really there. A couple of things, in my opinion, stand in the way: privacy concerns and the ability of organizations to integrate all of that information in real-time.
If you'd like to share what you think are the biggest BI trends for 2012, feel free to leave a comment on this blog.
The first is that real-time is going to become much more mainstream. I agree because that's what everyone wants (historical data is important - but everyone is now realizing the value of real-time data), we now have the technologies to make real-time data capture and analysis a reality, and the benefits are too good to ignore.
Information Builders has long been focused on pervasive BI, and their second prediction is that operational employees are going to make a big push for BI capabilities so they can make smart decisions. I agree - provided these BI apps are easier to understand and use, and that certainly seems to be the direction of the industry.
According to Freivald, the third prediction relates to location intelligence. He indicated that they're seeing a surge in the number of people interested in using GIS in conjunction with BI technologies, particularly in retail, healthcare and law enforcement. And, thanks to mobile intelligence applications, location intelligence is more widely available and collectible.
The final prediction from Information Builders is a combination of the three I mentioned above. All of these will be working together to make BI more personal. This personalization will allow individuals to understand more about themselves, allow companies to better understand their customers, and even allow government organizations to personalize their interactions with citizens. I agree we're moving in that direction, but I feel it will be a number of years before we're really there. A couple of things, in my opinion, stand in the way: privacy concerns and the ability of organizations to integrate all of that information in real-time.
If you'd like to share what you think are the biggest BI trends for 2012, feel free to leave a comment on this blog.
Posted January 6, 2012 1:30 PM
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