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Ron Powell

Thanks for visiting my blog. As co-founder of the BeyeNETWORK, acquired by TechTarget in 2010, I am privileged to participate in many industry-related activities as a BeyeNETWORK expert covering business intelligence and analytics. These events provide me with a unique insider perspective into the business intelligence ecosystem, its products and the vendors that provide those products. I'll be sharing that invaluable information with you through this blog, which will also be a reflection my business philosophy. And, just to make this interesting, I'll be sure to include my personal point of view on a wide range of topics and share some of the stories of people I meet in my travels.

About the author >

Ron, an independent analyst and consultant, has an extensive technology background in business intelligence, analytics and data warehousing. In 2005, Ron founded the BeyeNETWORK, which was acquired by Tech Target in 2010. Prior to the founding of the BeyeNETWORK, Ron was cofounder, publisher and editorial director of DM Review (now Information Management). Ron also has a wealth of consulting expertise in business intelligence, business management and marketing. He may be contacted by email at

More articles and Ron's blog can be found in his BeyeNETWORK expert channel. Be sure to visit today!

Oracle said it is buying Endeca Technologies, a move that will bolster its capabilities for searching and analyzing unstructured information. Endeca is a privately held unstructured data management and Web commerce software company. 

Endeca provides an intuitive set of products that help companies analyze unstructured data, gain better business insights and deliver a superior customer experience for e-commerce. This is a very good move for Oracle as I believe that although Endeca was known as a leader in search and Web commerce solutions, they were still an unknown in what they could do with unstructured data and business intelligence. This is definitely a smart move by Oracle!

Posted October 18, 2011 11:10 AM
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