For example, there are over 500,000 web forum conversations each month regarding Nokia products. These conversations contain a wealth of information that needs to monitored, analyzed and acted upon. With Attensity, Nokia can now do this in hours rather than days or months.
Attensity allows companies to accumulate, analyze, understand and take actions to respond to problems in minutes to change perception immediately and not allow a problem to explode on a viral basis over the web.
Some of the major trends that Attensity sees for 2011 are:
Real-time response to social media will become a top priority for companies
- Collaboration in the workplace will align with consumer collaboration
- Voice of the Customer (VOC) will be a key part of companies' business processes.
At Teradata Partners, I interviewed Michelle de Haaff from Attensity, and here is what she had to say: http://www.b-eye-network.com/listen/14632
Posted January 31, 2011 9:56 AM
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