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Ron Powell

Thanks for visiting my blog. As co-founder of the BeyeNETWORK, acquired by TechTarget in 2010, I am privileged to participate in many industry-related activities as a BeyeNETWORK expert covering business intelligence and analytics. These events provide me with a unique insider perspective into the business intelligence ecosystem, its products and the vendors that provide those products. I'll be sharing that invaluable information with you through this blog, which will also be a reflection my business philosophy. And, just to make this interesting, I'll be sure to include my personal point of view on a wide range of topics and share some of the stories of people I meet in my travels.

About the author >

Ron is an independent analyst, consultant and editorial expert with extensive knowledge and experience in business intelligence, big data, analytics and data warehousing. Currently president of Powell Interactive Media, which specializes in consulting and podcast services, he is also Executive Producer of The World Transformed Fast Forward series. In 2004, Ron founded the BeyeNETWORK, which was acquired by Tech Target in 2010.  Prior to the founding of the BeyeNETWORK, Ron was cofounder, publisher and editorial director of DM Review (now Information Management). He maintains an expert channel and blog on the BeyeNETWORK and may be contacted by email at rpowell@powellinteractivemedia.com. 

More articles and Ron's blog can be found in his BeyeNETWORK expert channel.

Do you talk "directly" to your customers before you begin new product development. More importantly, do you really listen to them? If you do, you're bound to see profits increase.

That's what I learned when I read  New Product Blueprinting: The Handbook for B2B Organic Growth by Dan Adams. It's a book that you'll want to read so that you can be sure that your product development processes aren't mired in old-fashioned methods.

In addition to thoroughly explaining the benefits of directly involving your customers in your product development processes, Dan even provides 7 steps you can begin using right away. I also really liked Chapter 8 on using customer interviews for a competitive edge. For me, reading Dan's book was time well spent for me, and I'm sure it will be for you too.



Posted March 31, 2010 4:00 AM
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